MyEquineClinic.com
Pearce Web Marketing partnered with BET Labs, Inc. to develop and market MyEquineClinic.com. The website takes a different approach to an e-commerce store by focusing on content and free information first, and products second. We took the time to research and target specific keywords relating to equine conditions and diseases (ex. “Equine Laminitis”). Using our tools we were able to determine which keywords were being searched for the most and therefore positioned ourselves to rank well in Google for these keywords.
For each condition we wrote an informative article aimed at providing information to web surfers searching for these conditions. At the end of each article we linked to products best able to prevent and/or treat these conditions. The idea is that visitors will find the products not by searching for them, but by searching for information on various equine conditions. By focusing on providing quality information to web surfers we also put ourselves in a good position to build quality backlinks to the website, which is very important for search engine rankings.